Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.
Transition now to the IAB New Standard Ad Unit Portfolio: Lightweight, Cross-Screen, and Flexible size ads that implement LEAN principles. The New Ad Portfolio guidelines developed by the IAB Tech Lab Ad Portfolio Working Group are comprehensive recommendations of advertising…
Read MoreIAB Canada recently responded to the government of Ontario’s paper entitled “Modernizing Privacy in Ontario” Modernizing Privacy in Ontario Sept.1[3][16]…
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Read MoreIAB Canada has developed a database solution in partnership with Canadian Press that allows subscribers to access all current “Issues” during the 2021 Election period. Furthermore, the database will include corresponding keywords as well as domains that are associated with…
Read MoreThe IAB’s Legal Affairs Council launched the Cross-Jurisdiction Privacy Project (“CJPP”) in August of 2020 with the goal of exploring how the privacy laws of Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria, Singapore, and South Korea apply to…
Read MoreOntario Election Finances Act Amendments Impacting Publishers July 20, 2021 The purpose of this document is to outline the current requirements outlined in the Ontario Elections Finances Act (highlighting recent amendments) for the IAB Canada Elections working group and publisher…
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Read MoreIAB Canada has prepared an industry response to Election Canada’s ongoing consultation on Political Communications in Federal Elections. The consultation consists of three discussion papers which include questions on the regulation of political communications under the Canada Elections Act, the…
Read MoreIAB Canada has been alerted to new guidelines that Health Canada has implemented regarding regulated substances that are directly related to the Covid-19 pandemic. This new directive is already causing issues for our members as it directly impacts the advertising…
Read MoreTo view the response, please click here.…
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