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The Art of Effective Digital Advertising

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About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

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Latest News

Elections Advertising – A Social Affair?

As the 2021 election comes to a close with the Liberal government surviving but unable to secure the majority vote, we are already looking at the implications on our industry.  For the second time, IAB Canada provided subscribers with a daily report on campaign issues throughout the election period to help facilitate the obligations of […]

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Unboxing Canadian eCommerce

This week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights that have been gleaned over the past two years of accelerated growth in the space.  Google opened the event with an overview of the Canadian […]

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The New Order of the CTV Supply Chain Authorize. Authenticate. Verify.

As media dollars in North America begin to shift to Connected TV, securing the CTV supply chain has become top of mind. The Tech Lab has already extended several of their existing fraud-fighting tools, including Ads.txt and App-ads.txt, Ads.cert and Sellers.json to address the CTV environment and later this year they will be rolling out Open Measurement SDK for CTV to help […]

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Pinterest, Takes a Front Seat in the eCommerce Space

With millions of dollars being invested in eCommerce enablement, discovering new channels to stimulate lower funnel activity is top of mind for marketers engaging in advanced online media strategies. As we lock in our agenda for IAB Canada’s eCommerce event on September 22, 2021, we are excited to confirm that Pinterest will be joining the conversation. This week we caught up with Pinterest Canada to get some insights on the […]

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The Science Behind Creative Effectiveness

While the industry re-arranges the deck chairs on addressability in a cookieless media supply chain, advertisers, as a critical part of their strategy to shore up first party data and loyalty, are shifting their focus back to communications and the art of connecting with consumers to gain trust and longer-term relationships.   In 2019, James Hurman and Peter […]

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All Bets Are On

Bill C-218 and New Provincial Standard On June 22, 2021, the Senate passed Bill C-218, the Safe and Regulated Sports Betting Act, which will amend the Criminal Code to allow provincial governments to determine when and how to conduct and manage single-event sports betting offerings within their borders.  According to the law firm Blakes, “Bill C-218 is the culmination […]

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Quality Digital Marketing is Landing in 2022

Faced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its plans to diminish third-party cookies by a year. One-on-one discussions with IAB Canada senior agency members however, tell a bigger story of the sentiment and […]

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Avoiding Privacy Patchwork & Tracking Elections Ads

Canada’s proposed privacy legislation, Bill C-11’s life was cut short with the call of the federal election. While the feds may have pushed pause on upgrading PIPEDA, the provinces continue to press for major amendments to their privacy legislation. Most recently, the province of Ontario released their 40-page whitepaper entitled “Modernizing Privacy in Ontario”. This paper focuses on 6 key subject areas and echoes many of the changes that were included in C-11 […]

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Setting the Gold Standard for the Digital Media Supply Chain in Canada

At a time when the industry faces pressure from international regulations, consumer demands and increased advertiser scrutiny, the supply chain must impose self-regulatory standards on itself to ensure it remains secure, effective, and accountable. With a broad spectrum of issues arising over the years, it has been a challenge to identify what exactly the baseline […]

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IAB Tech Lab Launches the Transparency Centre to Further Enable Supply Chain Accountability

Effective transparency requires infrastructure to support it and this week, IAB Tech Lab hit a major milestone with its launch of the highly anticipated Transparency Centre. This first of its kind central hub is a one-stop resource where buyers, sellers and ad tech can look-up which standards media partners have implemented as well as their level of compliance, certification program results, and more. The […]

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Decoding Data Management with CDPs – A Spotlight on Unity

“The amount of customer data doubles every two years, but 99% of new data is never used, analyzed or transformed to drive customer experience” – MIT As consumers demand more from the brands they interact with, making sense of the torrents of data they produce throughout their experiences both offline and online remains a challenge. […]

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Automated Supply Chain Validation – IAB Tech Lab Launches New Service for Publishers

IAB Tech Lab announced last week their newly released automated service for publishers’  Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital sellers file) or app-ads.txt files against sellers.json files programmatically.  Two of the most widely adopted sell-side transparency specifications from IAB Tech Lab, ads.txt and app-ads.txt helps […]

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Making Sense of the Privacy Patchwork – IAB’s Cross-Jurisdictional Analysis

IAB gathered over 150 legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry. This team of privacy rock stars from nations including Singapore, Nigeria, Brazil, Australia, and Canada have gathered over the past few months to unpack how the nuances in each of these […]

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A note from IAB Canada before you power down for the break ...

A Final Note Before We Power Down on 2020…

Dear IAB Canada Members, Every December, we take the time to reflect on the many highlights that took place throughout the year. While most people on the planet would cite 2020 as “memorable”, for the digital advertising industry specifically, it has been particularly so. Faced with a constant stream of challenges hurled at the industry, […]

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IAB Canada Releases the Advanced TV 2020 Buyer Guide

After an extremely successful Advanced TV Week event earlier this year, we are excited to announce the launch of the IAB Canada 2020 Advanced TV Buying Guide. With over 60% of all Canadians now streaming TV/video online each month, this space has become ripe with opportunity for advertisers who are looking to reach a captive […]

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